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Mr. Darren Pym, an important reference for world large company’s analysis, asked us to develop his project which involved the production of a logo for his book. Through this logo we wanted to reflect the blend of two different concepts, so, in order to represent each one, two colors were used. Once the logo had been finished, we continued with the design of a 152 pages book, which involved many graphs also developed by our professionals. Furthermore, we developed the book covers and an electronic version of the book –ebook. The project kept growing and we continued with the design of a complete corporate identity: business cards, letterheads, all sized envelopes, and a brochure. All these pieces followed the same graphic patterns, which would be later reflected on the website. For this website, and in order to catch users’ attention even more, it was necessary to make a few changes so that it looked more dynamic and interactive.

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